bikepimp.co.uk

It's reassuring in these dark months to see the reliability of the historical seasonal trend for the search query 'Shimano' on Google Trends. There's a local peak just before Christmas, as expected, which also coincides with the previews of kit for the following year.

2004 was a spikey year... I wonder what happened there?

So retailers, however slow things seem right now, you can be pretty confident that things are going to pick up again this year, just as they did in 2009, 2008, 2007 and 2006. And riders - your cycle fleet may be languishing right now, but add up your Chainreaction Cycles receipts at the end of next year and again you will be shocked at how much of your money went their way.

Or perhaps this is all down to the fishermen?